Syntax Gallery provides a platform to facilitate the interaction between different generations of artists and creative strategies and supports Russian contemporary art on the global market. One of the principal domains of the gallery's curatorial research is the study of the text in visual culture as an integral element of artistic mediums that manifests itself in artists' works from different generations represented by the gallery. Artists are constantly on the lookout for new media that can help them convey their ideas and interpret all the processes taking place in the world, where text has long been a part of the culture code. The study of the relationship between different media and their evolution throughout the oeuvres of established artists is another primary direction of Syntax's curatorial research. Syntax Gallery fosters interaction between artists and their creative strategies. The artists represented by Syntax are transforming the visual narrative with the help of sign systems and new media. The gallery explores the interaction between opposing artistic practices and the clash between traditional media and digital technologies.